If you’re in the food business in the West, chances are you’ve already heard of the Western Foodservice and Hospitality Expo, happening this month, August 23rd-25th. On the fence about attending, or want to attend but don’t know where to start? Here are 4 things to do at the Expo that might help you decide.
1. Pick a Winning Strategy
Do you want some expert advice? Peruse the schedule of panels hosted by successful professionals in your industry. Too many choices? Here are our top picks:
- What’s Hot & Not in the Social Media World for Restaurants
Are you getting the most out of your social media campaigns? If you’re not sure, tweet your questions to #WFHE14. Experts will answer them in person during the panel.
- Five Key Elements for Successful Interior Branding in Café, Restaurant and Retail Spaces
Does your retail space need an update? Learn how to turn your storefront into a brand, engaging and delighting your customers.
- Trend-Forward Food and Beverage Insights
Want to be on the cutting edge of consumer tastes? Talk about what’s up-and-coming, and how to get involved with food trends that get customers excited.
2. Land a Killer Deal
62% of Expo attendees plan to spend at least $50,000 on products and services seen at the show, with 21% planning to spend more than $1 million. Want to sit at that table? Become an exhibitor. Your chair is waiting.
3. Get a Sweet Discount
4. Taste Delicious Food
Of course you’re going to eat well at the Expo. Check out the Culinary Clash (Monday, 3:30) to watch industry heavyweights duke it out in the kitchen while you snack on appetizers and cheer for your favorites. They’re raising money for high school culinary programs; you’re taking a break from networking and note-taking.
Or drop in on the Culinary Demonstration Theater to watch chefs do what they do best — and then sample the results! From hot dogs to Hell’s Kitchen to wine pairings, the Culinary Demonstration Theater has it going on all weekend.
Joining the party? Let us know in the comments what you’re most excited about!