Now their followers all see and read about your pastry. The acquisition cost and effort is so minimal compared to the potential ROI. (If you don’t have a retail location, think about delivering a basket of goods to these types of users.)
Social media is one marketing tool to connect your business to customers, but the term social is important to remember. The entire idea is to build personal connections to your business and your brand and keep people coming back for more. For example, Pepsi and Coca-Cola build a lifestyle brand with their products, including showcasing clothing, to build a community. Another big-brand, Pillsbury creates short videos to show how to best use their product. Apple uses social media to highlight photos taken by their customers.These brands use their social media platforms to extend and build their brand as more than just products.