TwinPeaks Online owner George Keushguerian shared some thoughts in Bake Magazine’s January 2019 issue about new technologies in the baking industry. Read below: How to Compete Online By John Unrein Looking ahead, digital transformation requires a new set of eyes for how bakers analyze everything from sales forecasting to production scheduling. “Bakers who do [...]
"Will social media work for my bakery?" Yes, social media will work for you! In today’s world, so much time is spent on cell phones that businesses need to maintain a presence on social media. Although every platform should be utilized and taken advantage of, Instagram will yield great results without paid advertising. [...]
How well are you doing compared to your competitors? Many business owners such as yourself itch to have that question answered. To do so, however, you will need to have access to sales and other relevant data of thousands of businesses. Fortunately we at Twin Peaks can study customer data maintained on our servers [...]
Saas vs. In-House Server Comparison How does the cost of cloud-based software (SaaS=Software as a Service) compare with software installed on a server in your office? It is a difficult task to make a fair and accurate comparison. It is much like comparing the proverbial apples to oranges. But, in the space below an effort [...]
What You Need to Know About Cloud Software Functionality vs. Structure There are a lot of questions to ask when it comes to choosing cloud software for your business, besides the obvious ones like “Does this fit my needs?” or “Does this fit in my budget?” Of course, these questions are extremely important to [...]
8 Reasons Moving To the Cloud Saves You Time Moving to the cloud is a great way to help you and your employees save valuable time by outsourcing IT problems to your provider. Once you switch to the cloud, the majority of technological burdens will disappear so you and your team can focus on [...]
Step 1: Evaluate Areas To Go Green For a business to go completely green, there are a lot of complex areas involved. The easiest, and most obvious, is reducing or eliminating the need to print. This translates to hundreds if not thousands of dollars in savings per year as you no longer need to [...]
A recent article in bakingbusiness.com took on the complicated nature of consumer eating, investigating the seeming contradiction between the rise in health-consciousness and growing spending on snack foods. Fully two-thirds of American adults report indulging in snacking, while nearly half replace meals with snack foods. At the same time, the types of snack foods Americans [...]
Does your bakery sell dough? Home baking may be rooted in America’s vision of the holidays, but many consumers are pressed for time and can’t make fancy holiday treats from scratch. Buying finished, unbaked dough allows them to enjoy your high-quality products while still filling their homes with the warm scents of gingerbread or butter rolls [...]
Offering free samples to your customers can have dramatic positive effects on sales. Customers like free samples -- consider this article about a beloved bakery where the author got a free slice of bread at every visit: the bread didn’t just give this customer a sense of delight and increase his feelings of loyalty [...]